Most web sites are designed either to look good or entirely build on a HiPPO(Highest Paid Persons Opinion). This approach of web design results in a website that is not ideal for the intended customer audience. In this Whiteboard Friday, We introduce the Reap Digital Design approach using the iRD framework to create an insight based website that truly resonates with your customer.

5 Questions you need to ask your agency before you build/revamp a website:https://goo.gl/iJFqqW